Top Questions to Ask Before Hiring a PPC Agency: Expert Answers from Industry Specialists

Today, we’re discussing a very common topic — one that many business owners and people looking to hire an agency often ask about. These are questions our team and our experts hear every single day, and we answer them just as often.

Before hiring any PPC expert or agency, you should have clear answers to these questions.

Keeping this in mind, we spoke with our PPC experts, Jackson and Ruby, so we could bring you their insights. Our aim is to share helpful answers for anyone who is searching for clarity on these topics.

Before we begin, I’d like to mention that the answers provided are based on the personal opinions and experience of our experts and our agency. Other industry professionals may have different viewpoints — and that’s completely natural, as these questions can have different answers depending on the individual and their experience. We respect all perspectives, and if you would like to suggest improvements or share your viewpoint, you’re welcome to email us.

Let’s look at the Top Questions to Ask Before Hiring a PPC Agency

Questions – What experience do you have with PPC campaigns in my industry?

Answer – We’ve got experience in Fashion, Cosmetics, Hotels, Education, Agriculture, Property, and more. Even though each industry has a nuanced recipe for success, the ingredients are still the same, meaning we have significant cross-category learnings that set our management apart from other agencies.

Questions – Will I have access to the PPC accounts and own the campaigns?

Answer – You will have access to the PPC accounts and, of course, as the client is the ultimate decision maker, but we will manage the day-to-day for you + provide strategic advice based on our experience. We like to work collaboratively with clients to ensure success, but then take the deep work off your plate.

Questions – How do you track and report campaign performance?

Answer – We have fully customised dashboards that measure and analyse the data points that are most important to your business. Whether it’s GA4, Google Ads, Meta, or any other platform, we can set up and manage the data analytics to give real-time results for decision-making.

Questions – What platforms (Google Ads, social media, etc.) do you manage?

Answer – As a Digital Marketing agency in London, we specialise in driving urgency and capturing current market demand through digital media. This means we are experts in PPC Ads, Meta, Bing, LinkedIn, Pinterest, and many others. The key is leveraging the right platforms at the right time to grow and nurture your business effectively.

To know the rest of the important questions, read the full blog on Kinsman's website.