If you're a London business weighing up paid search, you've probably typed some version of PPC costs into Google more than once. It's a fair question, and a slippery one, because the honest answer is “it depends.” Competition, industry, and how well a campaign is run all shape the final number. Whether you're managing things in-house or thinking about bringing in a PPC agency in London, this guide breaks down what businesses are actually paying right now, so you can plan a bu